Rashmika Mandanna Appointed National Brand Ambassador for Cyber Safety by I4C- Popular actor Rashmika Mandanna has been appointed as the national brand ambassador for the Indian Cyber Crime Coordination Centre (I4C), an initiative launched by the Ministry of Home Affairs (MHA). The appointment is part of a nationwide campaign to raise awareness about the growing threat of cyber crimes in India. Rashmika’s personal experience with cyber crime, particularly a deepfake video incident, highlights the importance of educating the public on digital safety.
Rashmika Mandanna’s Personal Cyber Crime Experience
Rashmika Mandanna’s journey into cyber safety advocacy began after a distressing incident where a deepfake video of her circulated online. This personal experience, which led to a police investigation and the eventual arrest of those responsible, raised awareness about the dangers of AI-manipulated digital content. Rashmika’s appointment as the national brand ambassador for I4C underscores the urgency of protecting individuals from cyber threats, especially as deepfake technology becomes more prevalent.
Role of Rashmika Mandanna as I4C Ambassador
As the national brand ambassador for I4C, Rashmika Mandanna will lead campaigns aimed at promoting online safety and educating the public on various cyber threats, including:
- Deepfake technology: Raising awareness about how deepfakes are created and their potential misuse.
- Cyber bullying: Informing the public about the psychological impacts of online harassment.
- Financial frauds: Educating citizens on how to recognize and avoid internet-based scams.
- Online scams: Helping individuals identify common online scams and take preventive measures.
With her vast social media following—44.2 million on Instagram and 4.9 million on X—Rashmika is well-positioned to reach millions of Indians and promote cyber safety.
Cyber Dost Initiative and I4C’s Mission
The Cyber Dost initiative, managed by the Ministry of Home Affairs, welcomed Rashmika’s appointment, emphasizing the need for greater public awareness of cyber crimes. The I4C, established to create a coordinated framework for law enforcement agencies to combat cyber threats, aims to provide the necessary tools and resources to tackle these challenges head-on.
| Category | Details |
| Appointed | Rashmika Mandanna as National Brand Ambassador |
| Initiative | Indian Cyber Crime Coordination Centre (I4C) |
| Campaign Focus | Cyber safety, deepfake awareness, financial fraud prevention |
| Launch By | Ministry of Home Affairs |
| Social Media Reach | 44.2 million (Instagram), 4.9 million (X) |
Rashmika Mandanna Appointed National Brand Ambassador for Cyber Safety by I4C- Summary:
- Event: Rashmika Mandanna appointed as the national brand ambassador for I4C.
- Focus: Nationwide campaign to raise awareness about cyber crimes.
- Personal Experience: Rashmika was a victim of a deepfake video, leading to her advocacy for cyber safety.
- Main Cyber Issues: Deepfakes, cyber bullying, financial frauds, online scams.
Initiative: Indian Cyber Crime Coordination Centre (I4C), Ministry of Home Affairs.
Also Read Latest Current Affairs 2024
The Indian Cyber Crime Coordination Centre (I4C) is a government initiative launched by the Ministry of Home Affairs to address cyber crime and promote safe online practices.
Rashmika Mandanna was chosen due to her personal experience with cyber crime and her influential public presence, making her an ideal advocate for promoting cyber safety.
The campaign will focus on raising awareness about deepfake technology, cyber bullying, financial frauds, and various online scams.
Rashmika’s personal experience with a deepfake video makes her more relatable to victims of cyber crime, adding credibility to her role as a cyber safety advocate.
The I4C initiative aims to educate the public about cyber safety, provide resources to combat cyber threats, and create a safer online environment for all.
